BIG 92.7 FM with its largest network of 44 stations is not only enabling retailers to reach out to their target audience but also helping traditional advertisers like educational institutes to reach out to the students through various innovative activities. Kota being the hub of education in North India with huge number of coaching centers mushrooming in the city, BIG 92.7 FM is playing a pivotal role in helping the aspiring students identify the institutes which are best for them.
Trends like these clearly prove that the awareness for the effectiveness of radio is not restricted only to the metros but has reached the tier II markets too. The cost effectiveness and penetration of the medium, coupled with the ability to get completely local is what is drawing newer customers to the medium.Apart from the commercial aspect, BIG FM also organizes talk-shows, workshops etc in order to establish connect between professors and aspiring students. Taking it further, BIG 92.7 FM also organized a video conferencing session with reputed professors through Skype in which students from other BIG FM Stations in Rajasthan – Bikaner, Ajmer, Udaipur and Jodhpur, could also get feedbacks and suggestions.
Coaching institutes in Kota have utilized BIG FM’s extensive network to reach out to the aspiring students, who, otherwise most of the time remain clueless of the available institute in the city.
Speaking about the experience of the advertising with BIG 92.7 FM and the new trend of advertising amongst the education industry, Mr. O.M. Maheshwary (Director, Career Point said, “We Found Good Response of our Campaign on BIG 92.7 FM because BIG 92.7 FM is most Popular Brand amongst Youth”.
Adding to this, Mr Manoj Sharma (Additional Director, Resonance), one of the oldest advertisers with BIG 92.7 FM, said “As an Education client for IIT-JEEE preparation we are fully satisfied with BIG 92.7 FM’s response because whatever massage or information we floated through BIG 92.7 FM in the students, we received the overwhelming response for the same. Thanks to BIG FM”.
Speaking about this positive trend, Mr. Atul Kulshrestha, Rajasthan Cluster Head, BIG 92.7 FM said, “Radio is an extremely local medium, which ensures high penetration, while offering economic viability. It offers an excellent platform for local players, who wish to target local as well as national audiences. Kota’s education industry has mostly been a traditional player but with radio as the latest entrant this sector has started to use the medium more judiciously. Not only this, we are enabling students to reach out to the teachers who can guide them before the students actually join the institute. And this is what makes us apart from others as we truly stand to our tagline, ‘Suno Sunao, Life Banao’.”
About BIG 92.7 FM
BIG 92.7 FM, India’s No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.
